If you’ve been pushing hard, read this

Life has a way of unfolding in strange and unexpected ways, and for me, these past few days have been nothing short of eye-opening. Today I want to share some insights with you about what’s occurred and also what I believe is unnecessary for success to exist. Namely, pushing, striving, hustling and working even harder than you already do.

Don't get me wrong, we have to put in the effort to reap rewards but rushing around like a headless chicken isn’t going to cut it. 

If you truly want to create the life and financial success you’re dreaming of, you might need to take a look at what you’re currently doing and maybe do things a little differently. 

Speaking from experience as a formerly frustrated af Generator (in human design) I’ve learned the quickest way to burnout and not getting what I want is to keep pushing. 

Do I still get frustrated? Hell yeah. Have I discovered ways to work through my beliefs and land in a place of self-awareness and acceptance, absolutely. One of those ways is adjusting my own expectations of myself and others and being more open and present with life

Before you dive into this blog, I want you to take a moment to ponder this question: What things am I doing right now in business and life that I could potentially change?

Ok, here’s what’s been going on in my world - big breakthroughs! 

But not in the way you might think…

Breaking new ground

One of the big events of the last few days has been organising the valuation of my childcare project. This involves putting a tangible value on the entire venture, including both the physical assets and the business itself. A valuation, costing a substantial $10k, isn't just a formality; it's a strategic move to gain credibility and further financial support down the track.

As I navigate through this process, I’m reminded that the business world in its very nature is a game (yep, just like monopoly!), where being taken seriously often hinges on the numbers presented by a valuer. Nevertheless, it's a crucial step in securing the capital required to turn big dreams into reality. 

My service era

One of the amazing women who attended the recent event I hosted, shared a powerful takeaway with the group that literally blew my mind...


Coming here has made me realise; I do know a lot and I am on the right path. I still have a lot to learn though there’s no need to doubt myself as I already know more than most.

Most of us wouldn’t feel comfortable admitting this to ourselves let alone a group of strangers but she had the balls to openly celebrate her strengths and the progress she's made, a moment of self-recognition that I wholeheartedly applaud. 

In a world where women often don’t acknowledge their accomplishments or dramatically downplay them because they don’t want to be seen as a ‘show off’ or a ‘big head’, I can’t emphasise enough the importance of creating safe spaces for this kind of open dialogue.

And it made me stop for a moment and acknowledge just how far I’ve come in my own evolution over the last two decades. The shift in my mindset around how I talk about my financial pursuits and successes has been profound. 

I’m no longer plagued by "shiny object" syndrome or the need to prove myself. I am able to recognise early on those who are and steer clear because that’s not the energy I am in nor want to entertain. I can confidently recognise my personal strengths and have no trouble outsourcing tasks that aren’t in my zone of genius - with no shame or guilt attached. 

In this evolution I am proud to say I have developed a healthy ego that knows its place, and I know what I’m good at and the boundaries at which I can best support others

Most of all, I’m loving this new era of serving others rather than myself.

Slow and steady 

Over the past few years I’ve worked hard to unravel the deep-seated belief that my worth was tied to relentless effort and constant grinding like a MOFO. I truly believed I couldn't stop because if I did, it would all be taken from me and my life would fall apart.

Thing is, I had so much evidence of this already, it’s no wonder it took years to undo this belief.

What does it look and feel like today?

I am in NO HURRY. I’m no longer chasing shiny objects or succumbing to get-rich-quick schemes and too-good-to-be-true offers. 

My focus has shifted from serving myself to serving others. I have everything I need and being of service to my clients and my family is truly the greatest thing I've ever done.

The events I put on consistently run at a loss but my goal isn't to make a financial gain, rather it’s to create safe spaces for connection and make a real difference in women's lives

The uncertain timeline of the childcare project honestly doesn't faze me. I have no idea when it will be built or operational. And I'm totally fine with that - where once upon a time the perceived pressure would have driven me batshit crazy with angst. 

I’ve learned that pushing too hard too fast only leads to chaos, and I now embrace a much more nervous system-soothing philosophy of ‘slow and steady progress is better than pushing for perfection’.

I have a service provider exam coming up. Baby Coco would have been in a flap, pulled all nighters and let other things (like self care, family commitments and rest) fall to the wayside.  

But I’m no longer prepared to push, strive or hustle my way through. Instead, I’ve decided to postpone the exam and allow myself the time and space to prepare properly. 

In the past, urgency might have driven me to push hard, but now I know that there's no rush, and everything will unfold in its own perfect timeline. Fuck that feels good. 

I hope these insights inspire you just a little bit as you navigate the intricacies of life and business, and serve as a reminder that success is not just about reaching a destination but leaning into the journey and allowing it to unfold as it’s meant to - not as it ‘should’

And looking back, every time I've pushed and pushed; it's turned into a shitshow. I've learned that slow and steady wins the race.

There is no rush.

Never was.

Coco xo


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